Africa’s Food Media Economy: What YouTube Pays a Cooking Channel, What Knorr Pays a Creator, and What It Costs to Get Jollof onto a Tesco Shelf
UphivaBETAR
African food media has built a multi-layer commercial architecture: YouTube geography gaps, FMCG brand deals as primary income, cookbook diaspora rights economics, and the landed cost of getting Nigerian sauce onto a Tesco shelf.
