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5 minute read

Africa’s Influencer Economy: The Real Numbers Behind the Brand Deals

UphivaBETAR
March 12, 2026

Africa’s creator economy has crossed the billion mark. Behind that headline figure lies a more complicated story: brand deals are the real engine, but talent infrastructure remains the sector’s most pressing constraint.

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8 minute read

Africa’s Social Commerce Economy: What Creators Earn, What Platforms Take, and Who Controls the Revenue Stack

UphivaBETAR
March 12, 2026

Africa’s social commerce economy is growing at rates that outpace almost every other retail segment on the continent. But the distribution of that value is deeply uneven — concentrated in platform infrastructure and brand budgets, not creators.

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