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Abstract illustration of Africa social commerce economy — TikTok and WhatsApp digital commerce networks

Africa
Business
Technology

7 minute read

Africa’s $4.45 Billion Social Commerce Economy: TikTok’s Monetisation Gap and WhatsApp’s Retail Dominance

UphivaBETAR
March 10, 2026

Africa’s social commerce market is growing at 26.7% annually, yet TikTok excludes most African creators from direct monetisation while WhatsApp quietly dominates the continent’s commerce infrastructure.

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The 27-Year Truce Ends: What the WTO E-Commerce Moratorium Expiry Means for Africa

Zimbabwe’s 15% Digital Services Tax Is the Steepest on the Continent — Here’s What It Means for Business

South Africa’s Draft National AI Policy: What the Multi-Regulator Model Means for Business